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Key assumption: This calculator assumes the team leader pays for lead generation and splits commission with agents.
01
Your Deal
The basics
U.S. median: $409,000 (NAR, March 2026)
$
U.S. average: 2.8% buyer's agent (2026)
%
Gross Commission Per Deal$10,000
02
Your Lead Cost
What it costs to generate one closing
Zillow avg: $150–$225 per lead. Hot markets: $400+
$
Industry avg: 2–4% for paid leads, 15–25% for referrals
3 out of 100 leads become a closing
%
Leads Needed Per Closing34 leads
Cost Per Closing$10,200
03
Your Split
What you actually keep
%
You retain 50% · Agent gets 50%
Team Leader Keeps$5,000
Agent Gets$5,000
04
Your Profit Per Deal
-$5,200
You're LOSING $5,200 on every deal. Your lead cost ($10,200) exceeds what you keep ($5,000).
At 3 dealsper month, that's -$15,600 per month / -$187,200 per year.
05
Levers to Pull
Each one shown with your actual numbers
Drop CPL from $300 to $200
Cost per closing drops from $10,200 to $6,800. Profit per deal: -$1,800 (still losing, but $3,400 better).
Improve conversion from 3% to 5%
Cost per closing drops from $10,200 to $6,000. Profit per deal: -$1,000 (still losing, but $4,200 better).
Adjust split from 50/50 to 60/40
You keep $6,000 instead of $5,000 per deal. Profit per deal: -$4,200 (still losing, but $1,000 better).
Target higher price points ($500,000 vs $400,000)
Commission jumps from $10,000 to $12,500 per deal. Profit per deal: -$3,950 (still losing, but $1,250 better).
Use cheaper lead sources
Referrals, your sphere, and open houses cost a fraction of paid platforms — and tend to convert 2–3x higher than cold leads.
06
Your Break-Even Targets
The thresholds where this becomes profitable
Max CPL you can afford
$150
cost per lead at which you break even
Required conversion rate
6%
conversion needed to break even at current CPL
Required split
100%
split where team leader revenue covers cost per closing